About Me
Business Analyst
& Digital Marketer
MS Business Analytics candidate at Worcester Polytechnic Institute (GPA 4.0) with 2+ years of professional business development experience. Strong foundation in data-driven strategy, predictive modeling, SQL, Python, and data visualization — with real-world impact across E-commerce, Education, and Consulting sectors.
Passionate about applying analytical thinking to real business challenges, particularly in marketing analytics and customer insights. Proven ability to turn data into decisions and relationships into results.
Location Worcester, MA
Website ajayramineni.com
Degree MS Business Analytics
GPA 4.0 / 4.0
Phone +1 (508) 373-3077
Status Open to Work
Freelance Available
Resume
Education &
Credentials
Education
MS Business Analytics
Worcester Polytechnic Institute
Jan 2025 – Present
GPA 4.0
Bachelor of Commerce
Osmania University
Jul 2019 – Jun 2022
Commerce, Accounting, Business Management
CGPA 8.64
Internships
Sales & Marketing Intern
Universal Tribes
Jan 2022 – Mar 2022
Marketing Intern
GoodSpace
Feb 2022 – Mar 2022
Volunteer Coordinator
Kitablovers
Apr 2022
Certifications
Leadership & Activities
College Cultural Committee Head — Led a team of 10 organizing Cultural Day and Freshers Week.
State-Level Tennikoit Championship — Represented Hyderabad, 2016.
Open Chess Tournament — 23rd place, State School Games Federation, 2016.
Skills
Technologies &
Tools
Languages
Python
JavaScript
HTML5
CSS3
SQL
JavaFrameworks & Libs
Node.js
Tailwind
NumPy
Pandas
Matplotlib
MLDatabases
MongoDB
SQL DevTools
Git
GitHub
Canva
VS Code
Power BIExperience
Professional
Experience
Business Development Manager
- Led a team of 8 to double annual income, surpassing prior year's revenue through targeted client engagement.
- Secured 30+ institutional partnerships by analyzing market data and adapting strategies to immigration policy shifts.
- Converted 75% of 200+ leads into sales, boosting revenue by 40% via effective negotiation and relationship management.
- Streamlined visa consulting operations, supporting 50+ monthly university placements.
Projects
Academic
Projects
01
Digital Marketing · WPI Spring 2025
Digital & Social Media Marketing Strategy for CollegeROI
Designed a full-funnel digital marketing strategy including brand persona, SEO blog ideas, and influencer roadmap. Conducted multi-platform audit across Instagram, LinkedIn, and YouTube. Developed and launched a fully responsive website to present deliverables.
View Site ↗
02
Machine Learning · Python · WPI Spring 2025
Anime Recommendation System Analysis
Cleaned and processed a 12k+ anime dataset using Python and Pandas. Built a content-based recommender using TF-IDF and cosine similarity. Applied K-Means clustering and PCA for viewer segmentation and visualization.
03
IT Strategy · Governance · WPI Spring 2025
IT Strategic Plan for Rotaract District 3150
Developed IT governance framework for 100+ clubs including CIO roles, cloud policy, BYOD, AI tools, and disaster recovery. Recommended cost-saving tools reducing IT costs by ~$3,000/year.
04
Research · E-Commerce · India
Cashless Transactions in Indian E-Commerce
Studied post-purchase behavior and perception of e-commerce users in India. Conducted surveys to assess cashless transaction adoption patterns post-COVID across major platforms.
05
Business Intelligence · Power BI · WPI Spring 2025
Advancing Nike with Business Intelligence
Analyzed Nike's fragmented BI infrastructure across 3 datasets — 9,653 US retail transactions, 99,956 StockX resell records, and 628 global factory records. Built Power BI dashboards surfacing regional sales KPIs, retail vs. resell price trends, and factory workforce analytics. Proposed a unified data warehouse strategy to consolidate Nike's SAP ERP, Snowflake, and Oracle systems for faster data-driven decision making.
Contact
Get In
Touch
Address
100 Institute Road, Worcester, MA 01609
Phone
+1 (508) 373-3077
LinkedIn